Having set its sights on doubling the sales figures in markets across Africa, the Middle East, and India, Japanese carmaker Nissan announced on Wednesday a new manufacturing hub in South Africa for the Navara pickup.
Nissan operates one factory in the country, in Rosslyn, Pretoria, where it puts together two other pickups, the NP200 and NP300. The site is in charge of building around 35,000 of these models annually. The addition of the Navara is most likely to double the output almost.
To get the facility fit for the production of the new model, the carmaker will invest millions for upgrades and additions, in a relocation that is most likely to develop the requirement for an extra shift at the plant. This shift will likely require an additional 1,200 employees.
2021 Nissan Navara Production
Production of the Navara in Rosslyn is set up to begin in 2020, indicating for the 2021 model year of the nameplate.
” We currently have a strong industrial footprint in Africa including plants in Egypt, Nigeria, South Africa and a prepared center in Algeria,” said in a statement Peyman Kargar, chairman for the Nissan department that deals with operations in Africa, the Middle East, and India.
” Today’s announcement highlights the continuing evolution of Africa as one of the most important global markets. In South Africa, this is supported by the government’s creation of a steady environment for a long-lasting investment.”
The Nissan Navara is known in the Americas as the Frontier and has been presented to the range in 1997 in response to increasing demand for pickups. In regards to sales, the model does not stand apart in a crowd of other Nissans, but the nameplate appears to be at the center of future strategies for the Japanese.
2021 Nissan Navara Sale
In the U.S., for example, there was almost 80,000 Frontier offered last year, about six times less the Chevrolet Silverado, according to figures assembled by Carsalesbase.com. Worldwide sales amounted to 231,435 units in 2018.